{"id":8727,"date":"2025-11-18T00:00:00","date_gmt":"2025-11-17T22:00:00","guid":{"rendered":"https:\/\/sitgesanytime.protectfive.com\/noticia\/sitges-consolide-son-elan-en-tant-que-destination-mice-internationale-lors-du-salon-ibtm-world\/"},"modified":"2025-11-18T00:00:00","modified_gmt":"2025-11-17T22:00:00","slug":"sitges-consolide-son-elan-en-tant-que-destination-mice-internationale-lors-du-salon-ibtm-world","status":"publish","type":"noticia","link":"https:\/\/sitgesanytime.protectfive.com\/fr\/noticies\/sitges-consolide-son-elan-en-tant-que-destination-mice-internationale-lors-du-salon-ibtm-world\/","title":{"rendered":"Sitges consolide son \u00e9lan en tant que destination MICE internationale lors du salon IBTM World"},"content":{"rendered":"<p>Une ann\u00e9e encore, Sitges participe \u00e0 l\u2019<strong>IBTM World<\/strong>, le salon de r\u00e9f\u00e9rence du secteur du tourisme de r\u00e9unions et d\u2019\u00e9v\u00e9nements. La ville le fait par le biais du Sitges Convention Bureau, le programme du service tourisme de la mairie de Sitges. La rencontre se d\u00e9roule \u00e0 Barcelone jusqu\u2019\u00e0 jeudi. L\u2019ann\u00e9e derni\u00e8re, ce rendez-vous avait rassembl\u00e9 plus de 15\u00a0000\u00a0professionnels et d\u00e9bouch\u00e9 sur plus de 73\u00a0000\u00a0rencontres d\u2019affaires. Sitges dispose de son propre espace aux stands du Catalunya Convention Bureau et du Barcelona Convention Bureau, partageant le devant de la sc\u00e8ne avec les principales destinations internationales. L\u2019objectif est de renforcer la visibilit\u00e9 de la ville, de cr\u00e9er de nouvelles opportunit\u00e9s d\u2019affaires et de fid\u00e9liser les organisateurs qui ont d\u00e9j\u00e0 mis\u00e9 sur la ville.<\/p>\n<p>\u00a0<\/p>\n<p>Le conseiller municipal charg\u00e9 du tourisme, Xavier Ripoll, souligne le fait que \u00ab\u00a0le secteur MICE est un pilier fondamental dans le cadre de la strat\u00e9gie touristique de Sitges. Il nous permet de d\u00e9saisonnaliser, renforcer la qualit\u00e9 et attirer des \u00e9v\u00e9nements qui ont un impact positif sur l\u2019\u00e9conomie locale comme sur le rayonnement international de la ville. Participer \u00e0 nouveau \u00e0 l\u2019IBTM nous permet de consolider ce positionnement et de continuer \u00e0 g\u00e9n\u00e9rer de pr\u00e9cieuses connexions\u00a0\u00bb.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Sitges, troisi\u00e8me destination MICE d\u2019Espagne<\/strong><\/p>\n<p>Selon les donn\u00e9es de la plateforme Cvent, l\u2019une des plus utilis\u00e9es \u00e0 l\u2019\u00e9chelle mondiale pour la r\u00e9servation et la gestion d\u2019\u00e9v\u00e9nements, Sitges est la troisi\u00e8me destination d\u2019Espagne \u00e0 recevoir le plus de demandes pour organiser des r\u00e9unions et des congr\u00e8s<strong>, juste derri\u00e8re Barcelone et Madrid.<\/strong><\/p>\n<p>D\u2019autre part, l\u2019\u00e9tude Market Forecast Assumptions \u2013 May 2025, du cabinet-conseil STR et publi\u00e9 par Eventoplus, indique un contexte de croissance mod\u00e9r\u00e9 en Europe pour l\u2019ann\u00e9e\u00a02026. Dans ce cadre, Sitges se d\u00e9marque en raison de sa stabilit\u00e9, la fid\u00e9lisation des clients et l\u2019int\u00e9r\u00eat croissant du march\u00e9 international, facteurs qui consolident sa place de r\u00e9f\u00e9rence MICE dans la r\u00e9gion m\u00e9diterran\u00e9enne.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Croissance \u00e9conomique au cours de l\u2019ann\u00e9e\u00a02025<\/strong><\/p>\n<p>Les donn\u00e9es recueillies aupr\u00e8s des entreprises membres du Sitges Convention Bureau, du premier trimestre\u00a02025, confirment la bonne tendance du secteur. En 2024, la facturation globale a augment\u00e9 de 36,1\u00a0%, avec les espaces singuliers en t\u00eate (+45,33\u00a0%) et les h\u00f4tels et centres de conventions ayant avanc\u00e9 de +25,88\u00a0%.<\/p>\n<p>Ce premier semestre\u00a02025, cette tendance se maintient\u00a0: la moiti\u00e9 des h\u00f4tels et centres de conventions ont \u00e0 nouveau augment\u00e9 leur facturation et un tiers des espaces singuliers a enregistr\u00e9 des hausses importantes. Le MICE \u00e0 Sitges repr\u00e9sente plus de 50\u00a0% des centres de conventions, environ 30\u00a0% du secteur h\u00f4telier et presque 40\u00a0% des <em>venues<\/em>, donn\u00e9es qui confirment le poids strat\u00e9gique de ce segment au sein de l\u2019\u00e9conomie touristique locale.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Consolidation sur les march\u00e9s internationaux <\/strong><\/p>\n<p>50\u00a0% des rencontres organis\u00e9es dans des h\u00f4tels et centres de conventions \u00e0 Sitges proviennent de march\u00e9s internationaux. Dans les espaces singuliers, ce pourcentage s\u2019\u00e9l\u00e8ve \u00e0 44\u00a0%.<\/p>\n<p>Parmi les principaux march\u00e9s, soulignons les \u00c9tats-Unis et le Canada, avec une croissance soutenue\u00a0; le Royaume-Uni, qui r\u00e9cup\u00e8re la premi\u00e8re place parmi les h\u00f4tels et maintient une position de poids dans les espaces singuliers\u00a0; et les march\u00e9s europ\u00e9ens traditionnels (pays nordiques, Allemagne, Pays-Bas et France), qui continuent \u00e0 \u00eatre cl\u00e9s pour cette destination.<\/p>\n<p>Gr\u00e2ce \u00e0 sa combinaison unique de mer, culture, d\u00e9veloppement durable et infrastructures d\u2019excellente qualit\u00e9, Sitges se positionne en tant que destination MICE offrant des exp\u00e9riences authentiques, pr\u00e8s de la mer et \u00e0 seulement 20\u00a0minutes de l\u2019a\u00e9roport de Barcelone. Sa participation \u00e0 l\u2019IBTM renforce l\u2019engagement de la ville envers un mod\u00e8le touristique \u00e9quilibr\u00e9, comp\u00e9titif et respectueux de l\u2019environnement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Sitges Convention Bureau participe jusqu\u2019\u00e0 jeudi \u00e0 l\u2019IBTM World, le salon le plus important dans le secteur des r\u00e9unions et des \u00e9v\u00e9nements.<\/p>\n","protected":false},"featured_media":8722,"template":"","meta":{"_acf_changed":false},"categoria":[],"class_list":["post-8727","noticia","type-noticia","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sitges consolide son \u00e9lan en tant que destination MICE internationale lors du salon IBTM World - Sitges Anytime<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitgesanytime.protectfive.com\/fr\/noticies\/sitges-consolide-son-elan-en-tant-que-destination-mice-internationale-lors-du-salon-ibtm-world\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitges consolide son \u00e9lan en tant que destination MICE internationale lors du salon IBTM World\" \/>\n<meta property=\"og:description\" content=\"Le Sitges Convention Bureau participe jusqu\u2019\u00e0 jeudi \u00e0 l\u2019IBTM World, le salon le plus important dans le secteur des r\u00e9unions et des \u00e9v\u00e9nements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sitgesanytime.protectfive.com\/fr\/noticies\/sitges-consolide-son-elan-en-tant-que-destination-mice-internationale-lors-du-salon-ibtm-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Sitges Anytime\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/turismedesitges\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sitgesanytime.protectfive.com\/wp-content\/uploads\/2025\/11\/ibtm-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sitgesanytime.protectfive.com\\\/fr\\\/noticies\\\/sitges-consolide-son-elan-en-tant-que-destination-mice-internationale-lors-du-salon-ibtm-world\\\/\",\"url\":\"https:\\\/\\\/sitgesanytime.protectfive.com\\\/fr\\\/noticies\\\/sitges-consolide-son-elan-en-tant-que-destination-mice-internationale-lors-du-salon-ibtm-world\\\/\",\"name\":\"Sitges consolide son \u00e9lan en tant que destination MICE internationale lors du salon IBTM World - 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